UX discovery & research

We help you shape your product.

Between the first idea and the shaped product, there are many in-betweens. Clarifying the product vision and validating the market fit paves the way to success.

With UX Research and Discovery processes we help transform your vision into structured use cases and user journeys. We work closely with you and all key stakeholders to understand the premise, the goals, and the needs of everyone involved right from the start. We help define and understand future users and make sure their needs will be satisfied. We make interactive mockups and prototypes to make your vision tangible. We validate your ideas with users even before any code has been written.

In Makimo, we strongly believe identifying risks early on makes it easy to avoid them. We help make your vision a realistic product idea before any development starts, keeping costs and timelines at bay.

We focus on

Understanding the goals

Understanding both the business goals and who will use the product is crucial to avoid missing the market fit. During all steps of the process, we confront both perspectives to ensure the software can not only serve its business purpose but would also be a joy to use for the users.

Consistency

We build on years of engineering experience of the whole team to advise on possible and viable solutions. We understand the benefits, risks, and consequences of all choices we make, and we help you weigh all the pros and cons.

Tangible effects

We use speedy sketches and interactive mockups to make your ideas tangible and ready to touch. We take the difficulty of imagining things out of an equation. We use workshops like event storming and design thinking to bring everyone on the same page.

Realistic plans

By estimating realistic budgets and timelines, we help validate that your vision can satisfy the market fit but also be brought to life and not overshoot cost or time.